Enterprise, Group and Individual Customization – We’re getting there!

I have been in Europe the past couple of weeks and having spent some time with customers, I am pleased to say that a great deal of progress is being made towards the “holy grail” of delivering information based on who I am, what I do and the specific information I need to do my job.

Meetings with clients in the B2B world often focus on how to help salespeople/relationship managers become more productive through better implementation of technologies designed to manage information overload.

It was great to meet with a client and see a practical implementation of a sales portal that delivered broad information about the industry in which this company competes, complimented by information specific to the industry sector this salesperson was focused on and finally a custom view of information built around the salesperson’s client list!!

We have been talking about this for a number of years, knowing the technology was available, it was simply a matter of time before it would be built into an application – and now it has.

An example of one of Factiva’s concepts of integrating information and customizing it to the individual user’s needs is the screen shot on this page – designed to illustrate how information can and should be presented to individuals based on who they are, what they do and what information they need to do their job.                                       

Also included are a couple of examples of how the custom taxonomy might be set up for this sample executive recruiting company.

The good news; we are moving from concept to reality!